American Eagle needed to develop ideas for it’s upcoming Times Square Flagship experience that would define the new look for all AE stores. We dug deep, performing a brand audit and uncovering American Eagle’s heritage. We then put together a plan to reclaim that story and bring it to life at retail. These images are of the presentation itself.

Contribution: Concept Development, Strategic Planning, Art direction, Market Research, Retail Space Designs,  Market Research & Profiling, Presentation Creation, Copy-Writing, This project was done in collaboration with the NEMO team.

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