Upon completion of the Bell Shop Manual, we decided to build a lighter version to be shared with a larger audience including sales and marketing staff, influencers, and shop kids. The result is the Bell Field Guide. Like its larger counterpart, this book recalls Bell’s long, awesome heritage, and outlines its Brand DNA.

Contribution: Project Definition, Research, Concept Development, Art Direction, Design, Presentation. This project was done in collaboration with the NEMO team.

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