For the launch of the OneStep™ Fit System, Giro and Bell Helmets needed a way to communicate the benefits of their new technology to both consumers and dealers. We answered with a simple, yet affective story told through print, web, and video. Across all mediums, the message is clear: Helmets should be quick, easy, and fun. All of these ingredients are necessary to keep parents and young ones happy on their bikes.

See the site and videos here

Contribution: Concept development, Presentation materials, Talent selection, Photo art direction, Design, Video Art direction. This project was done in collaboration with the NEMO team. OneStep™ branding by Aaron Draplin. Photography by
Micheal Cogliantry.

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