SPARQ is an innovative set of equipment offered by Nike as a part of their training lineup. Items like resistance parachutes, agility webs, and weighted vests are integrated with detailed drills, apps, and online resources. In 2010 Nike needed to develop a visual center and communication system for the entire line that would elevate the product and set it apart on the shelf.

Contribution: Art direction, Concept development, Presentation materials. This project was done in collaboration with the NEMO team.

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